Vivek Agnihotri’s Illuminated Times Square Tower in NY to Celebrate India’s 73rd Republic Day!

'The Kashmir Files' Illuminated Times Square Tower in NY - Check It Out!
‘The Kashmir Files’ lit up Times Square Tower in NY (Photo Credit : Instagram)

Filmmaker Vivek Ranjan Agnihotri’s upcoming film The Kashmir Files spotted his poster on the ‘Times Square’ tower in the Big Apple to mark India’s 73rd Republic Day.

Vivek took to his social media on Thursday to share the news with his followers. He tweeted a video of the film’s digital poster being captured near the Times Square tower. He wrote: “HISTORICAL. #TheKashmirFiles in Times Square, Manhattan. A matter of honor and pride, because for the first time a movie has been advertised on the world’s most expensive site by the fans and supporters led by @kp_global”.

The director explained in a statement that The Kashmir Files was initially scheduled to release on January 26, but the release was pushed due to Omicron scare in the country: “The film was set to release on January 26 on Republic Day, but it was postponed because of Covid.”

The Kashmir Files is a true story and was created from documented images and video interviews of the first-generation victims of the genocide of the Kashmiri Pandit community, which led to the mass exodus of the community from the state.

The director went on to say in the statement: “But the fans and supporters of this film decided they should advertise it in Times Square – the world’s most expensive and prestigious advertising site, and they raised their own money and did it, led by the global Kashmiri pandits diaspora.”

“It is a matter of honor and pride for India and every Indian as the issue of the genocide in Kashmir is now mainstreamed only by the fans and supporters,” he concluded.

Both Vivek and his acting wife Pallavi Joshi were stationed in the US for over a month for the special screenings of The Kashmir Files in various cities.

Written and directed by Vivek Ranjan Agnihotri, The Kashmir Files stars Mithun Chakraborty, Anupam Kher, Darshan Kumaar, Pallavi Joshi and Chinmay Mandlekar. The film is produced by Zee Studios, Tej Narayan Agarwal, Abhishek Agarwal, Pallavi Joshi and Vivek Ranjan Agnihotri.

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