The Covid-19 pandemic has impacted consumer behavior and buying patterns; data-driven decision-making is even more important to ensure that companies’ products or services deliver real value to users in times of uncertainty. Demand for SaaS products that enable online transactions has increased dramatically during Covid-19, says CEO of Upflowy Guillaume Ang.
Upflowy believes it has the tools to help businesses generate a high-performing user flow. The Australia-based startup, which just raised $4 million, has built a platform that provides drag-and-drop tools for A/B testing and personalization across the web and mobile apps, and the best part is that companies don’t code. need to know to get started. The latest funding was led by Counterpart Ventures, alongside recurring investors Tidal, Global Founders Capital, Black Nova and Antler.
Getting visitors to a website or app to sign up for sales requires a lot of time and expense, and as a result, many companies struggle to achieve that, Ang told TechCrunch. To help entrepreneurs and marketers, especially startups, increase conversion rates and user flows, Ang and two other founders, Matthew Browne and Alexandre Girard, founded Upflowy in 2020. The startup says companies have been reliant on development or engineering teams for too long to improve its products and don’t have time to support marketing efforts.
The startup will use much of the new capital to enhance its platform capabilities by leveraging data science areas such as predictive personalization and developing additional features. It also aims to support the team by expanding its workforce to more than 30 full-time employees.
“Having seen that low-engagement forms lead to a whopping 60% drop in conversions, it meant a huge waste of ad spend for businesses. This is just the first step. More effectively qualifying leads into the right product and personalizing the sales approach is key to turning it into sales,” Ang told TechCrunch. †Upflowy’s data visualization and A/B testing interface means understanding their customers’ drop-off and behavior becomes a lot clearer, paving the way for experimentation and optimization.”
Hundreds of companies are now using Upflowy, Ang said, adding that it has a range of customers from B2B technology, SaaS and healthcare to B2C companies such as fashion brands and a national sports team.
With the latest improvements in weekly user growth over the past few weeks, the startup has also seen a 40% growth in its activation rates and its monthly user base has doubled, Ang said.
“The Australian tech scene is driving innovation worldwide. Upflowy was born out of this growing market of talent,” Ang said in a statement. “We are already active and tested on a global stage to provide the validation of our platform. A sign-up flow is often the first interaction a potential customer has with a business, and we’re the first to make it easy to create and bring it to life – improving the flow of information and ultimately helping leads through the funnel can be moved in a smarter way.”
The COVID-19 pandemic created a catalyst to start Upflowy as a remote business from the get-go. In the early stages of 2020, remote business was a fairly new concept, but the startup has been able to find talent from all over the world, Ang said. Upflowy will set up a base in the US this year to increase its presence in the region.
“Upflowy has solved a problem that affects almost every business,” said former APAC Optimizely president Dan Ross, who invested in Upflowy. “There are currently no other tools on the market that give teams the ability to quickly create, test, and iterate entire signup flows, and send data directly to another platform that aims to turn visitors into customers.”
“Modern organizations need simple, no-code solutions that remove the friction between data collection and customer experience,” Patrick Eggen, co-founder and general partner at Counterpart Ventures, said in a statement. “The market is full of clunky solutions that rely on engineers to create web experiences that get in the way of testing and improvement. Upflowy is in a unique position to rethink this market, empowering teams to create the web experiences consumers need and demand.”