Polestar made its Super Bowl debut with a Polestar 2 commercial that aimed to differentiate the electric car newcomer from traditional car companies by taking a shot at the whole concept of flashy car commercials – and specifically at Tesla and Volkswagen.
The 30-second ad, titled “No Compromises,” makes a litany of claims for Polestar, promising “No Epic Voiceovers,” “No Empty Promises,” and “No Hidden Agendas.” On more focused claims, Polestar took a jab at Tesla CEO Elon Musk (“No Conquering Mars”) and Volkswagen (“No dieselgate”) over soaring shots of the company’s Polestar 2 electric sedan.
Polestar is a relatively new player in the electric car space, closely associated with Volvo, offering (most notably) the first car powered entirely by Google’s Android Automotive operating system. But even with Volvo’s backing, Polestar is still relatively small compared to the companies it’s photographing in its Super Bowl ad – though it presumably hopes the commercial’s publicity will change that in the future.
Correction: The Polestar 2 is a sedan, not an SUV. We regret the mistake.