Pinoleblue Blue Corn Superfoods – Shark Tank Products


Pinole is an ancient superfood created by the Aztecs to fuel their warriors. It is made from roasted ground white or yellow corn that is both filling and nutritious. It is still a staple of the pantry of many Mexican Native American tribes, but is most associated with the Tarahumara who live among the deep gorges and rugged mountains of Chihuahua, Mexico. The book, Born to Run, is a testament to their phenomenal achievements, legendary runs and rigorous lifestyle. It, and pinole itself, was of great importance in the American running community.

The Tarahumara can run up to 100 miles in a day wearing huarache sandals with soles made from recycled treads and increasing their physical stamina with bajiachi (corn beer) and pinole. Running is their main communication, transport and hunting strategy – they lead the game to death.

Eddie Sandoval’s family is originally from Chihuahua, Mexico. Twice a year they returned to their hometowns to visit family and friends and stock up on pinole. Always an entrepreneur at heart, Eddie bought a half ton of pinole made from heirloom blue corn for its added health benefits. At the time, he was on his way to earn a BA in corporate finance from Wichita State College. He created his own pinole-based protein blend to appeal to athletes and processed and packaged it between classes. Soon his dorm became “Pinole Blue Central”. He entered his popular product in the annual “New Venture Competition” in Wichita State and won! The $10,000 prize allowed him to get serious about manufacturing and packaging.

Benefits of Pinole Blue

  • Use in water, milk or smoothies or as a flour substitute.
  • Source of all-natural energy for runners, cyclists, walkers – basically any athlete.
  • Rich source of antioxidants and perfect for post workout recovery. Also contains iron which is necessary for the growth and repair of body tissues.
  • Complex carbohydrates improve performance by providing consistent fuel and sustained energy.
  • Organic, Non-GMO and Gluten Free.
  • Blue corn is sourced directly from Chihuahua, Mexico, and the products are handcrafted and packaged in Wichita, Kansas.

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Pinole Blue Products

Instant Atole Blend

Atole is an ancient hot drink made from corn. Pinole Blue takes the old recipe and mixes heirloom blue corn pinole with all-natural spices like cinnamon, ginger and nutmeg. Eat Atole for breakfast or dinner, hot or cold. Mix 2 tablespoons Atole Instant Mix in 12 ounces of steamed or heated milk or cold water.

Choco Pinole Recovery Blend with Organic Blue Corn and Vegan Protein

Choco Pinole Recovery Blend is the perfect source of all-natural energy to power you through the day or through a vigorous workout. Mix 6 tablespoons of Choco Pinole mix in 16 ounces of water, milk or smoothie. Shake or mix. Drink immediately.

Instant Masa Mix

Masa comes from corn and is used to make fresh tortillas, huaraches, and gorditas. This rich quality blend is a great alternative for those who don’t have time to make masa from scratch, yet crave the nostalgic aroma and traditional taste of homemade tortillas. Add water to the flour and mix it by hand. Divide the dough into small to medium sized balls. Flatten the balls into a tortilla shape, place on a baking tray or skillet and cook over medium heat for 1-2 minutes on each side.

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Traditional Stone Ground Blue Corn Tortillas

If you like your tortillas ready-made, they are more filling and nutritious than your average store-bought brand because there are no preservatives. They’re also more malleable and hold together better so your taco doesn’t fall apart. Fry tortillas in a cast iron skillet over medium heat for 15-30 seconds on each side. You can also place a damp paper towel over the tortillas and microwave them for a few seconds.

For delicious tortilla chips, cut these tortillas into pieces and then bake them in an airfryer or frying pan.

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Azulitas: Organic Blue Corn Mexican Wedding Sugar Cookies

Azulitas are traditional Mexican bridal cookies with a healthier, blue corn twist. Each cookie has the perfect blend of sweetness while being rich in antioxidants and complex carbohydrates. Dig into coffee or atole or pair with a bottle of red wine.

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Pinole Blue gives back

Part of Pinole Blue’s mission is to honor ancient traditions and unite different cultures.

  • Pinole Blue donates a portion of every sale to the Tarahumara people by providing food, clothing and other daily necessities.
  • Pinole Blue works with the Tarahumara community to support female artisans by providing the materials for their beautiful woven bracelets. It then buys the bracelets to share with their customers. A handmade bracelet is included with any purchase over $25.

Shark Tank Air Date: 25-02-2022 – Season 13 – Episode 14

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