Finally some less dramatic news from Peloton: The Lanebreak in-app video game is finally here for Peloton Bike and Bike Plus owners.
You can find Lanebreak in the ‘More rides’ menu at the bottom right of the tablet of a Peloton bike. The game itself is a lot like riding a light bike Tron, but it takes elements from rhythm games. Essentially, you can switch between six virtual “lanes” by turning the bike’s resistance knob. The further you go to the right, the higher the resistance. There are also game mechanics – called “Moments” by Peloton – that relate to your resistance and how fast you pedal. For example, “Beats” are blue bars that give you points for being in a certain lane. “Breakers” are orange sections where you should pedal faster, while “Streams” are green sections where you stay within a specific cadence range.
Peloton says the games are available for beginners, intermediates and advanced players. You can cycle along with different music genres, as well as collections of David Bowie remixes and David Guetta. Peloton also says it will start with 20 levels and add new levels regularly. And in case you’re the competitive type, there’s also a leaderboard.
We’ve known for a while that Lanebreak was coming. Peloton first hinted at the video game in July, but the game was in beta. Earlier this month, Google announced it was downgrading Stadia in favor of gaming experiences for other companies — and Peloton’s Lanebreak was one of them. So the timing makes sense.
Connected fitness gaming is a rising trend and metric gamification is widely used in fitness apps. However, fitness games are on consoles (Nintendo Ring Fit Adventure, Just Dance, etc.) or in the metaverse. For example, Les Mills has just launched his own VR boxing game. Lanebreak stands out for being the first in-app video game for what is essentially a fitness streaming service.
Although the game has been months in the making, the official launch ties in nicely with recent comments from new Peloton CEO Barry McCarthy. In an interview with the Financial timesMcCarthy emphasized that he saw Peloton as a “connected fitness company, not a bike company” and that his future strategy was to focus on content.
It may seem strange for Peloton to launch a new product amid the business drama. However, the company is thought to have some major projects in the pipeline. In the same FT Peloton is rumored to be in the testing phase for an affiliate rower, with a possible unveiling in May. It is also reportedly working on a new special strength training system to rival Tonal. Finally, we’re also waiting for the Peloton Guide, a camera-based strength-training gadget that was announced in November.