Kangana Ranaut’s Indirect Jibe At Salman Khan’s Bigg Boss Says “Yeh Aapke Bade Bhai Ka Ghar Nahi” At Lock Upp’s Trailer Launch

Kangana Ranaut acts as fiery host for Lock Up: Badass Jail, Atyaachari Khel supported by Ekta Kapoor (Photo Credit : Instagram)
Kangana Ranaut acts as fiery host for Lock Up: Badass Jail, Atyaachari Khel supported by Ekta Kapoor (Photo Credit : Instagram)

Some prison sentences break you, while others make you tougher. One only realizes the value of freedom when one is locked up. Witness this for the first time in India as streaming giant ALTBalaji & MX Player – India’s super entertainment app announces the biggest and most fearless reality show – Lock Upp: Badass Jail, Atyaachari Khel. In a never-before-seen reality show, 16 controversial celebrities are locked up and stripped of their amenities for months. Moreover, the Queen of Bollywood Kangana Ranaut will act as a fiery host of the show.

Lock Up promises to be a captivating, captive reality show with all the ingredients to keep you glued to your seat. A daring celebrity host, immersive tasks, dramatic battles and an interesting mix of contestants who will do anything and everything to survive in prison is the perfect amalgamation of entertainment.

At the press conference, Content Queen Ekta R. Kapoor along with CEO – MX Media – Karan Bedi announced the feisty Kangana Ranaut to host this first of its kind format. ALTBalaji Group COO – Zulfiqar Khan, Nikhil Gandhi – COO, MX Media and Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player, were also present at the unveiling of the logo of this dynamic show.

ALTBalaji Group COO Zulfiqar Khan also announced that ALTBalaji will also introduce the world’s first fantasy metaverse game based on a reality show. An innovation like this is one of a kind and for the first time in India this game will be introduced with Lock Upp where the public can really play and really win.

The Queen of Bollywood Kangana Ranaut quipped, “I am excited and excited to step into the OTT with such a unique and brilliant concept. The scale and reach of both ALTBalaji and MX Player are huge. I am sure this show will give me will give a great opportunity to connect with my fans and entertain them as the host of Lock Upp I would like to thank the boss lady Ekta for always being by my side she has always been someone I admire and respect a lot I glad she’s here for my OTT debut. To all my fans, get ready for the most FEARLESS show ever!”

Kangana also took an indirect joke on Salman Khan’s Bigg Boss saying, “Yeh Aapke Bade Bhai Ka Ghar Nahi Hai”, introducing her reality show ‘Lock Upp’.”

Speaking about the launch of Lock Upp, Content Czarina Ekta R. Kapoor shared: “I am delighted to announce India’s biggest and most fearless reality show Lock Upp, hosted by the powerhouse of talent and the dynamic Kangana Ranaut. Kangana has been a very dear friend, I am happy to support and congratulate her on her first digital debut. Lock Upp is widely launched and has all the elements that make for an entertaining reality show. The concept of the show is brilliant and I am sure it will captivate viewers and set a new standard for reality shows. I’m also happy that MX Player has partnered with ALTBalaji. I wish the team all the best and I am sure they will make history with Lock Upp and that it will be a resounding success!”

Karan Bedi, CEO – MX Media added: “MX has always been a market disruptor – our user approach to create product and content experiences that appeal to the segments of our massive audience has made us India’s largest entertainment platform today. Lock Upp is yet another step in disrupting the Indian entertainment ecosystem as it is designed as a premier non-fiction offering that will appear digitally on a scale unprecedented for India. We are delighted to partner with ALTBalaji and one of India’s finest actors – Kangana Ranaut.”

Speaking of the game, Zulfiqar Khan, COO – Group ALTBalaji said: “ALTBalaji is proud to be the first in the world to launch a metaverse game based on a reality show. Game enthusiasts around the world can explore this fantastic world that we create with elements of blockchain and NFTs. It will be a very exciting release and introduce viewers to the dynamic world of Lock Upp.”

Nikhil Gandhi, COO – MX Media, who elaborates on how this format promises to become a crowd favorite, said: “At the core of MX Player’s success lies the ‘Global Indian’ consumer and we have been constantly working to create content according to the consumer preferences, especially given the large user base of over 300 million worldwide spanning the US, UK, Middle East, Southeast Asia and more that we cater to on our platform.There is a lot of potential for an edgy, The larger-than-life, captive reality show that is Lock Upp. And with India’s favorite queen, Kangana Ranaut as the host, and sixteen incredibly popular contestants who will do anything and everything to survive in prison, we believe this format is sure to be a crowd favorite .’

Speaking about this content partnership with ALTBalaji, Mansi Shrivastav, SVP and Head – Content Acquisitions, MX Player said: “MX Player’s content design is focused on building a bouquet of engaging and entertaining offerings for our diverse audience and the biggest pillar of our philosophy for content creation. is our partnership with content creators and aggregators. To bring this unique captive reality series to life, we are excited to partner with ALTBalaji, one of the leading content creators in our country. Together we share a belief in consumer obsession and hope to win millions of hearts with this unconventional non-fiction offering.”

ALTBalaji and MX Player will be live streaming this show 24×7 on their respective platforms and will allow the audience to interact directly with the participants. The public will be able to punish or reward their chosen contestants and even play ‘Khabri’ for some of them. Produced by Endemol Shine India, the show will premiere on ALTBalaji & MX Player from February 27, 2022.

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