‘INVU’ Taeyeon On Her New Album, Being Called a Role Model, and GOT the Beat


Girls’ Generation Taeyeon is back with their new full album, “INVU.” She held an online press conference where she answered questions about the making of the album, her other activities, and her fans. She presented her process of creating albums “Since people have heightened expectations of full albums, I really put in the work and effort to create an album that will depict the complicated feelings of love and complex in a myriad of ways. I tried to capture my current self and myself as much as possible. My previous songs like ‘I’ were autobiographical in nature, but this time the album is about love” .

“While I was recording the album, I worked on the songs and the lyrics on the album in such a way that even though they are about different kinds of love, they feel connected to each other like s “They were united, so I tried to pay attention to the order of the tracklist. As for my vocal abilities as well, I worked hard to show my personal improvement.”

Taeyeon on his new title track “INVU”

About the title track of her album ‘INVU’, she says, “The song can be interpreted in many ways: ‘I envy you, the person who receives so much of my love’, or ‘I envy that I can love you so much (that I give up my self-love in the process).’ As we cannot omit the high notes of a song ‘Taeyeon’, I tried to express the emotions of the songs through Regarding the music video, we tried to portray the toughness and warrior aspects of the song, as well as express the feelings of pain in love by showing strength despite pretending to be calm. .

Continuing, she says, “I had a good feeling about this song as soon as I heard the first demo. Other staff didn’t like it as much as me. To express the feelings in the song, I played the emotions on my face, like in a musical, while recording the song.

Taeyeon in the teaser image for INVU | credit: SM Ent.

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Taeyeon’s experience in GOT The Beat & Amazing Saturday

Girls’ Generation Taeyeon recently made headlines for SM girl group GOT The Beat which has her, BoA, Girls’ Generation Hyoyeon, Red Velvet Seulgi and Wendy, and aespa members Karina and Winter. They released the single “Step Back”, which became a top chart-topper and won first place on many Korean music programs. When asked about her experience of being in GOT The Beat, Taeyeon said, “It was quite fascinating to see my sunbae BoA and my juniors from aespa and Red Velvet working on performances together. Each of us was busy, so the preparation time for the single was too short. I found myself thinking, “oh, what is this!” But I thought it was too much fun.”

Taeyeon posing for GOT The Beat Teasers | credit: SM Ent.

Taeyeon continues, “BoA kept calling me the leader of the group, so I kept thinking that I had to be, so I tried to play this role as a guide for the members. I also tried to liven things up by starting conversations and joking with the members of the aespa. It was like we were like the Avengers, so I ended up watching the Avengers movies too.”

Taeyeon was also seen on the variety show “Amazing Saturday.” “We have to change the concept of the show every week depending on the guest of the week, so I feel like I put on different masks to portray different characters each taping.”

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About Taeyeon’s Goals and Being Called a “Model”

When asked about her end goal for promoting this album, Taeyeon said, “Through this album, I wanted to show all aspects of myself without leaving anything out. I want every listener to this album to recognize me. This is my big goal. We also imagined a choreography for the song. The music video set took up many concepts from Greek and Roman mythology, deserts and the moon. I hope people like it.”

Being one of Korea’s top singers, she is considered a role model by many. When asked what she thinks about it, Taeyeon said, “Honestly, being called a ‘model’ makes me very happy. But it also makes me feel the same burden (of responsibility). I hope they can plan well for their future. I think it’s important to be able to express and envision our thoughts and visions. I hope the fierce competition will not hurt them. My main motivations are myself and my fans.“

Watch her music video for INVU here.

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