Earned media wears a ton of value, but not everyone understands how to measure its impact or understand its full effect on your organic growth.
While it immediately boosts brand awareness, earned media can also be an excellent means of building brand authority and dramatically improving your off-page SEO.
Here at Stacker Studio, we’ve seen it work wonders with our brand partners, for whom we create newsworthy articles and send them to our news wire.
To determine the short-term impact of earned media, we analyzed the organic performance of 11 new brand partners during the first 90 days of their partnership with us.
This is what we found:
|Ahrefs stat:||Average growth:||Median Growth:|
|Item. 1-3 ranking keywords||+411||+77|
|Organic clicks per month||+8.622||+600|
I’m going to explain the whole process we used with examples so you can use similar strategies for your own content, SEO, and digital PR efforts.
Tips for creating newsworthy content
Our goal is to create articles that the publishers will want to post in our newswire because they are confident it will help them get visits, clicks, subscriptions and more. We get a lot of feedback from our publishing partners who set our content strategy.
Here are some of the insights we’ve gained from publishing over 10,000 stories in the past four years.
Events and news items continue to arouse great interest among our partners. For example, one of the largest local TV groups in the country has regularly published entertainment and lifestyle content related to holidays, such as “The Best Christmas Movies of All Time, According to Critics” and “50 Adorable Baby Names with Holiday Meanings.”