Havenly acquires direct-to-consumer home furnishing company The Inside – TechCrunch

Startups

Online interior design startup Havenly is acquiring direct-to-consumer home furnishings brand The Inside, the company announced Thursday. The financial terms of the deal have not been disclosed. Under the terms of the deal, Havenly has acquired The Inside’s principal assets, including intellectual property and inventory. Danielle Walish, co-founder of The Inside, will join Havenly to manage the transition and integrate The Inside assets into Havenly. All current employees of The Inside will also be joining Walish.

Havenly is a network of professional interior designers who create custom visual designs based on clients’ style choices. The company’s e-commerce platform is connected to hundreds of retailers so that customers can make direct purchases. As for The Inside, the company is using technologies such as digital printing and 3D modeling to rethink the furniture buying experience. Customers can choose from a variety of furniture models and fabrics, after which the company makes the furniture from scratch and delivers within weeks.

Havenly says the acquisition paves the way for creating an innovative design ecosystem. It notes that both brands share a similar mission to make home design an accessible and personalized experience.

“From our perspective, this was a rare opportunity to combine the businesses of two of the leading brands targeting this new generation of home consumers to create a comprehensive home design and furnishing destination that is inclusive, accessible – and digitally powered.” Havenly founder and CEO Lee Mayer told TechCrunch. “By acquiring The Inside, Havenly can now offer custom furniture to design-conscious customers at attractive prices. We envision building on Inside’s range to offer a growing selection of products to both Havenly and The Inside customers, as well as the growing community of home enthusiasts.”

Image Credits: The inside

Mayer outlined that the COVID-19 pandemic has brought to light that a well-designed home can have an impact on our lives. She noted that millennials are investing in their homes in new ways and eventually become the majority of the home furnishings market and that when there’s a generational shift, there’s a need for a new group of brands that work in a way to serve that customer.

Looking ahead, Mayer said Havenly’s goal is to become the premier home destination for this new generation of home consumers. The company aims to create a place for people that inspires them and helps them realize their vision of a home through design services and personalized products.

“We will continue to scale our best-in-class product experience to our customers, making expert design services both accessible and fun, both with our core online service, as well as in person, while expanding our premium in-home design services to key markets” Over time, we hope to continue evolving our technology-driven service offering by combining 3D visualization tools, exclusive and custom furniture, and a welcoming brand to help everyone create a home they love. .”

Havenly’s most recent funding round was the $32 million Series C investment announced in October 2019. The round brought Havenly’s total amount to $57.8 million. The company’s Series C investors included Foundry Group, Lerer Hippeau, Kickstart Ventures and Gingerbread Capital.

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