GV’s Terri Burns outlines the essential do’s and don’ts of finding a product-market fit at TechCrunch Early Stage – TechCrunch


Finding the right product market, that elusive holy grail of startup success, can be one of the biggest challenges aspiring founders face. This critical milestone ensures you – and potential investors – that your customer base is actively buying, using and talking about your product. In short, it determines the future growth and profitability of your startup.

It seems a clear proposition. Find a market and create a product that meets the needs of that market. However, it’s much easier said than done – and not just for novice founders.

Jeffrey Katzenberg and Meg Whitman co-founded Quibi, a mobile-native video platform in short form, in 2020. – competitive. As far as we know, no one has ever asked for short video on mobile.

Achieving product-market fit is arguably a company’s most important strategic objective. Without it, you can’t know if your product will generate a profit, let alone turn your attention to other vital initiatives like customer growth or upselling.

At this point in your startup career, you’re probably in the pre-product-market fit phase, or maybe you think you already have it. Wherever you fall in the product-market-fit spectrum, you don’t want to miss it Finding a Product Market That Fits Terri Burns at TechCrunch Early Stage on April 14.

Terri Burns, a partner at GV (formerly Google Ventures), invests in consumer businesses and the future of work with the intention of helping them find a product-market fit. Its investments include HAGS and Locker Room, which Spotify acquired last March and relaunched in June as Spotify Greenroom.

Before joining GV in 2017, Burns was an associate product manager at Twitter, focused on user experience. She also worked as a developer evangelist and front-end engineer at Venmo.

During this interactive session, Burns covers the basics of finding a product-market fit. She explains and explains the processes involved, incorporating customer feedback loops into the process, and the importance of iteration, speed, consistency and adaptability.

TC Early Stage sessions provide ample time to participate, ask questions, and leave with a deeper working understanding of topics and skills essential to a startup’s success. Secure your seat now before prices go up!

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