Disney is appointing an executive to lead its metaverse plans, according to a memo CEO Bob Chapek sent to employees (via Reuters and CNBC† Mike White, who previously held the title of SVP of Consumer Experiences and Platforms, will now become SVP of next-generation storytelling and consumer experiences.
“For nearly 100 years, our company has defined and redefined entertainment by using technology to bring stories to life in deeper, more impactful ways,” Chapek said in the memo, which Disney shared with The edge†
“Today we have an opportunity to connect those universes and create a whole new paradigm for how audiences experience and interact with our stories,” he continued. “This is the so-called metaverse, which I believe is the next great frontier for storytelling and the perfect place to pursue our strategic pillars of Storytelling Excellence, Innovation and Audience Focus.”
Chapek signaled Disney’s intentions to get involved in the metaverse during its November earnings call and again during its earnings call last week, though the company’s plans have been vague. But even if Disney’s strategy is still unclear, given its vast array of franchises and its willingness to put them in the physical (theme parks) and digital formats (movies, TV shows, video games, etc.) Metaverse game is investigating.
“While the stories that will define our metaverse presence will naturally come from our creative teams, Mike will set our overall vision and strategy for the consumer’s journey through these new story worlds,” Chapek said in the memo. “As part of this, Mike will quickly establish a structure and processes to prioritize and allocate resources, explore partnerships and facilitate knowledge sharing. Mike will also lead a task force with senior leaders from key disciplines across the company, including technology, strategy and, of course, storytelling.”
White has been working as an exec at Disney since 2011, according to LinkedIn. He also spent more than nine years at Yahoo.