Census confirms it has raised a $60 million Series B with a valuation of $630 million – TechCrunch


Census, a startup that builds a data layer between its operations and a company’s data warehouse, confirmed an Axios story earlier this week that it has raised a $60 million Series B at a $630 million valuation.

CEO Boris Jabes said he wanted to build something from scratch that would allow mostly non-technical users to create queries that make sense to them and get back data that would help them do their job without an intermediary arranging that access.

“We knew that people who work in business, whether that’s engineering, product, or business, these teams need more data in their hands,” Jabes told me.

In the beginning it was all about product data, but over time other departments from marketing to sales to finance began to see this tool as a valuable way to extract meaningful data from the business data source, be it Amazon Redshift, Snowflake, Databricks or others. The company also connects to various business data sources such as Airtable, Salesforce, Marketo, and Zendesk.

Business people can get data from different sources based on data types and build some kind of application to deliver that data to them. For example, you can combine data from Salesforce, Marketo, and Zendesk to get a complete picture of a customer’s sales, marketing, and customer service data. As Jabes explained, you could then use that data to bring higher-valued customers to customer service, for example.

He said much more needs to be done to expand the product and add more connectors and functionality, and the investment will help the startup achieve those goals.

“We want to focus on all issues related to operationalizing analytics, so we raised $60 million. And so a lot still needs to be done to make that happen,” he said.

The product is resonating with customers like Canva, Docker, and Notion, with Jabes said he’s added a few hundred customers in the past year. While he declined to share sales figures, he did say the company continued to grow quarter after quarter.

Census currently has about 40 people with plans to double or maybe even triple if they go full-scale with the Series B investment. He said being aware of hiring a diverse workforce, and being able to hire them from anywhere, helped.

“It’s something we just always pay a lot of attention to. So we’re already in a place where we have people from all walks of life in the company and in all kinds of roles, whether that’s engineering, marketing or leadership,” he said.

Census has certainly caught the attention of some A-list investors. Tiger led the round with participation from Insight Partners and previous investors Sequoia and Andreessen Horowitz. The company reports that it has now raised more than $80 million, including a $4.3 million seed in 2020 and an A-round of $16 million in 2021.

Leave a Reply

Your email address will not be published.