bloss, which connects expectant parents with experts, raises £1million pre-seed led by Antler – TechCrunch


bloss is a UK startup that connects prospective or existing parents with pre-screened parenting experts. It has now raised £1million in a pre-seed round led by Antler, the fledgling VC, and is also backed by angels including Silicon Valley entrepreneur Narry Singh, footballer Andriy Shevchenko and British-Jamaican entrepreneur Alexandra Chong. The money will be used to launch the blush app later this year.

The startup claims to have more than 95,000 users in 161 countries, growing 530% and having more than 200 experts since its launch six months ago.

Bloss is competing against existing apps in the space like tinto, which is aimed at expectant mothers and already has an app.

The company was founded during the pandemic by one of Uber’s first employees and a member of the UK founding team, Stephanie Desmond, while pregnant with her third child. Desmond had struggled with multiple rounds of IVF to conceive, and lacked reliable expert advice. So maybe you could call Bloss an “Uber for parenting experts”? Her co-founder is “mummy influencer” and reality TV star Binky Felstead.

On bloss, parents are matched with experts such as midwives, sleep consultants, nutritionists and child psychologists, to answer their questions within 24 hours.

Desmond said: “People want help, but they just don’t know where to get it — the internet is a minefield of bad advice, so we’re making parenting a little bit easier by democratizing access to hundreds of experts. Brainstorming from humble beginnings around my kitchen table, we are now seeing a rapid uptake of experts and users around the world with an average growth of 88% month over month.”

Ollie Purdue, Antler VC partner, said: “Steph has grown the business exceptionally well during this early period and we are excited to put all of Antlers resources behind it to help it reach more parents around the world. We see that blossom is such a valuable product for many families and we look forward to the positive impact it will have on families.”

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