In case you missed the early February news, Amazon Prime will see its first price increase in four years for new subscribers starting tomorrow, February 18. The annual cost will increase from $119 to $139, or if you pay monthly, it will go from $12.99 to $14.99. If you pay monthly, you have no choice but to take the hit after tomorrow. Per Variety, the cost of the Prime Students membership plan will increase from $6.49 to $7.49 per month. All of this information is listed on Amazon’s support page.
However, if you have the means to afford the cost of an annual Prime membership, you’ll save $20 today compared to doing the same thing tomorrow. That locks you in for a year of service at the $119 rate.
Current Prime subscribers can’t worry about this until March 25, a day before the same price increases take effect on the date of your next renewal. But while the deadline is a little further in the calendar, it doesn’t hurt to find out if you want to keep using Prime or not. If you’re in the cards for another year of Prime, you can gift yourself Prime membership for the $119 rate until March 25, then activate it once your subscription expires.
If you’re a chronic online shopper (or just someone who constantly orders supplies for the house), Prime is a good value. In addition to fast, free shipping on most items, it offers access to Prime Video for TV shows and movies, ad-free music streaming, and more. It also gives you the ticket to access Prime Day, Amazon’s annual members extravaganza, akin to shopping holidays like Black Friday.
Despite the price hike, Amazon has not announced any new features coming to Prime. Analysts suggest the price hike addresses rising costs Amazon is facing across the company.
Correction: An earlier version of this post stated that Amazon Prime’s price increase for current subscribers who renew will begin on March 25, when it actually starts on March 26.